Are you a Marketeer navigating the Multi Channel labyrinth?
Are you are marketeer navigating the multi channel labyrinth?
If Yes, ec2i's presentation at the Direct Commerce Association (DCA) recent Annual Summit is a must watch.
The 25 min presentation talks about the pitfalls of not having content management, before showcasing how ec2i helped Scotts & Co. the largest group of independent specialist catalogue producers in the UK, centralise all content giving one source of truth and enabling delivery across multiple channels with considerable cost savings.
Scotts & Co. Chairman, Nigel Swabey also lends his vast experience in multi channel marketing and explains how ec2i's Renaissance system helped Scotts & Co. overcome some of the business challenges they were facing.