Businesses publishing content are spoiled for choice when it comes to outlets, from physical brochures and catalogues to the digital ecosystem, including apps, social media and websites.
The art of creating relevant, engaging content can be time-consuming but knowing how to get the most out of multiple platforms and the publishing process can be just as challenging.
We know there are many advantages presented by multichannel publishing, not least offering many different ways for your high quality content to reach a wide audience.
At ec2i, we have years of experience of publishing in multiple markets. Our team can manage, optimise and deploy all your content, so you save time and money.
What is multi-channel publishing?
Multi-channel publishing is when brands or firms create written or video content carrying their marketing campaigns and messages, and post or publish it in different channels, aiming to engage a wider audience.
It takes in every possible form of advertising outlets you can think of:
- Social media
- Direct mail
- Display adverts
The business benefits of publishing across multiple channels
Many companies use a single channel to engage their customers. It’s cost effective and resource efficient but, by its very nature, limits the audience that can be reached.
Because most consumers have a variety of different interests and people prefer certain platforms over others, a multi channel strategy will ensure your content reaches your target customer and your brand message is heard.
There are two ways businesses can do this:
Multi channel publishing
Companies publishing content on different channels use data to help them focus on a selection of outlets that work best for them.
That could result in a combination of targeted platforms, for example print and social media, or apps for mobile phones and an online store.
This approach maximises resources and limits the creation of content not seen by customers.
In contrast, companies using omnichannel publishing use all offline and online outlets.
They seamlessly integrate all these outlets in their approach and, as a result, must provide a consistent and cohesive user experience across all their marketing.
It requires a lot of resources to guarantee the quality of the structured content companies are publishing across shopping channels, marketplaces, print pdfs, and ecommerce material.
Companies need to check vast amounts of data. Are all image colours the same in print and on the web? Is all formatting correct; are there any broken links; have all the data quality rules and specifications of different types of platform been met?
It’s a lot of questions to answer. So, how do content publishers get the most out of the multi channel publishing process without sending their costs through the roof?
They use our Renaissance technology solution.
How does Renaissance multichannel publishing software work?
We developed Renaissance over several years, drawing on all our experience of working with some of the UK’s biggest brands and retailers.
Quite simply, the software system helps multi channel publishers increase efficiency, save money and get their product to market faster.
The flexible technology combines and centralises multiple workflow solutions, including media production management, digital asset management, product information management, online proofing and publication tools.
Our efficient solution reduces the stress of trying to manage several separate deployment routes, while at the same time giving you complete control at every stage.
Renaissance also provides an easy-to-access overview of all your multi channel marketing campaigns. The technology covers:
- Smart product search
- Live status updates
- Project repurposing
- One source of truth
- Multi-channel deployment
- Sticky board selection
- Data flows to PIM
- Squinch analysis
- Flat plan view
There’s a lot of work behind the structured content companies write and create to engage audiences, either via the web, apps or in print. Our Renaissance software bolsters and enhances all that human effort.
The Renaissance platform uses bespoke workflow solutions and automation to identify and eliminate bottlenecks from the company content production process.
These systems help internal and external business teams operate more efficiently as they create content for multi channel publishing, and helps ensure all media projects are published on time and on budget.
Creating consistent content
There are lots of advantages to multi channel publishing but ensuring consistent formatting of online and print content across several separate channels can be challenging for a company.
The Renaissance platform provides a full audit trail of the content production route, with any changes or updates immediately recorded. Renaissance can also create QR codes to ensure product samples or digital files are tracked and traced.
The Media Production Management module provides clear access to and a concise overview of a multi channel project’s progress, from content design to final asset or proof approval.
Renaissance’s content management system makes sure our clients never miss a deadline.
Up-to-date, real-time data
Every brand knows their viewers and readers want to see the most accurate and up-to-date product details, whether they are browsing content on apps, an online store, or flicking through a print catalogue.
The Product Information Management module within the Renaissance platform ensures crucial internal and external data is accurate.
That includes content such as stock keeping units, written description examples, pricing and size formats, and ensures it is all correct in real time for an online platform, and at the time of publishing for print.
Can Renaissance integrate with other tools?
We designed Renaissance to be a complete, all-in-one solution that gives companies the control to create, manage, collaborate and publish content to websites or other outlets, efficiently and simply.
Renaissance does have an Adobe InDesign plug-in that enables pre-designed templates and layouts to be used for different projects. It also has an API allowing interaction and integration with existing systems.
It streamlines website and print content creation, making the process of publishing across multiple channels even more efficient, saving time and potentially maximising revenue.
Trust us with your multichannel publishing
Our experienced team has produced channel neutral content, marketing material, catalogues, books, magazines and multimedia content for a diverse range of clients across several sectors, including retail, e-commerce and publishing.
Amid ever-changing web formats and specifications imposed on the multi channel publishing industry, we are a trusted and reliable partner.
We will ensure that every image in your magazine and all content on your website or app is accurate, and is as close as possible to your desired vision.
Whether your next campaign targets a single channel, such as print, or is a multiple channel or omnichannel campaign across various touch points, we can help.
When it comes to managing, optimising and deploying your content, our team and Renaissance platform will bring this and every future project in on time and on budget.
If you want to publish content to more than one channel or need help managing your multi channel content strategy, talk to us!
You can email us at email@example.com or visit our office between 9am and 5.30pm, Monday to Friday.
Alternatively, you can fill in this contact form and we’ll get back to you straight away.
WE COMMUNICATE YOUR MESSAGE, ENHANCE YOUR BRAND AND SMOOTH YOUR PRODUCTION PROCESS
Over 20 years of seamless business continuity is behind the company we are today and with a massive wealth of experience and knowledge to share with your team and brand, we ensure your project is completed on brief and on budget.
There is a can-do attitude that resonates through the very fabric of our company and with in-house R&D teams who spend their time developing and road-mapping our latest products and workflows to ensure that we offer the very latest production solutions to our clients. Our Renaissance complete workflow solution enables our clients to capture, create, manage and deploy their media content in one end-to-end platform. It’s bespoke and totally tailored to your production needs.