BEAUTY RETOUCHING

They say that beauty is in the eye of the beholder. When it comes to creating pin-sharp, eye-catching images for ecommerce, we think it’s in the eye of the beauty retoucher. 

Photo editing and image retouching have been around since the earliest days of photography. 

As the technology supporting it has evolved, our skilled team have been able to take the art of beauty retouching to the next level. 

Our retouch services optimise all your digital images: making them look amazing and maximising your omnichannel marketing campaigns. 

For photos that showcase flawless skin, perfect hair and 100% accurate colour every time, come to us. 

What is beauty retouching?

Explore the pages of any high-end fashion magazine or website and you are immersed in countless beautiful images.  

Models with every shade of skin and hair under the sun, clothing, accessories and jewellery: all aiming to engage and beguile consumers. 

But what is printed or displayed on the finished page isn’t necessarily the original photos. 

A huge amount of work has gone into ensuring what the reader or viewer sees in each picture is as close to perfect as possible. 

That’s where our retouching services come in. 

We are experts in using beauty retouching to create exquisite, engaging images for a range of print and digital retail clients. We can do the same for you. 

Why use beauty retouching?

Every company wants to make their product look as enticing and alluring as possible in their advertising campaigns. 

It is especially crucial for fashion and beauty brands, which are trying to sell consumers a message, lifestyle, emotion or image, all via their products. 

Photography that is lifeless, dull or uninspiring is far less likely to catch the eye. Even the most avant-garde professional photographer has to draw the viewer in. 

That gaze should never be distracted by anything in the image that isn’t supposed to be there. 

That could be a blemish lurking beneath a model’s make up; strands of hair that have escaped an otherwise perfect ‘do’; flat lighting that does nothing for the product in the photo; or a background that just doesn’t make the whole picture sing. 

Our years of experience will ensure this never happens, that you don’t have to resort to costly reshoots or risk an uptick in returns. 

In our retouching team’s hands, all your photographers’ beauty images will be pin-sharp and glorious, whether they are destined for a glossy magazine or high-end website. 

Portrait, skin and body photo retouch 

Cinderella may have been transformed by a wave of her Fairy Godmother’s wand, but her magic lasted just a few hours. Our retouch work stands the test of time. 

We understand that even the most beautiful model can have a dodgy skin day in real life. 

Our retouch team can expertly erase skin blemishes or breakouts in a photo without losing the skin’s natural freshness, as well as smooth make up and eliminate any flyaway hairs. 

The results, post production, are always the same: polished, effortless elegance and not a trace of any flaws in any photo. 

Fashion photo retouching

Even the most renowned pro photographer can only do so much in the face of a determined Mother Nature. 

If the Great British weather isn’t playing ball on the day of a scheduled photo shoot, all is not lost: we can help.  

Using retouching, we can transform even the dullest sky into a background that will make our customers’ products pop off the page. 

Likewise, if the lighting in a series of digital images hasn’t quite worked, rather than spending countless hours trying to get it right, send them over to us. 

Our talented retouching team can quickly and deftly create any lighting effect our clients need in an image as part of their retouching workflow. 

Beauty retouching for a magazine photo...

We know that vast amounts of work go into every advertising campaign before the beauty photographer has shot a single image.

The rigours of high-end magazine publishing demand nothing less than absolute perfection from the images on each page. Our beauty retouch team will deliver it, every single time. 

From colour-correction and management, to ensuring your images are rich and detailed, without a hair out of place, we ensure each portrait is arresting, engaging and beautiful. 

 

...and retouch for the web

The bar is set equally as high for images our team retouches for our clients’ websites. 

Our expert retouching services will ensure every portrait or product image is flawless, perfectly lit and 100% colour matched, maximising impact and minimising returns. 

We bring the drama, we never cause it 

Our beauty retouch service not only helps clients create perfect images, we can also use our wide range of skills to change the overall feel of a photo. 

Altering the lighting to create a completely different mood, switching backgrounds or mixing up colour schemes to create drama, helps maximise both value and resources. 

Our retouch team works closely with the customer to produce several distinct campaign options from a single photography session, reducing the need for expensive reshoots.  

Ensuring a quality image at every stage

As well as being skilled beauty retouchers, we are leaders in the fields of colour management and reproduction, always achieving accurate results. 

Our team uses the very latest technology for all forms of beauty and portrait retouching, ensuring the colour accuracy of products across every channel.

We understand that, in the fast-paced omnichannel retail sphere, there is no room for error when it comes to colour accuracy in an image. 

Our customers’ products will always look exactly the same in finished images, whether printed in a glossy magazine or brochure, or displayed on a screen. 

The attention to detail shown by our retouching team over every photo they retouch helps reduce brand’s return rates and boost consumer confidence and trust.

Bundled services for added value 

Many brands come to us for our highly skilled retouching team, but they stay with us for years for our range of value added services. 

Combining our quality photo retouch services with our Renaissance workflow solution, and it’s a whole different ball game. 

Renaissance combines media production management (MPM), digital asset management (DAM), online proofing, publication tools and product information management (PIM), in one platform. 

The beauty of it is you only use the parts you need, enhancing your production workflows and processes without breaking the bank. 

Why choose us for your beauty retouching? 

Our company has more than 20 years’ experience working with some of the UK and world’s top premium fashion and lifestyle brands. 

Each one is unique, which is why we offer a free retouching sample test to new customers, so they can see the quality of our work for themselves.

Our retouch team can also do away with expensive reshoots by retouching a product image to an unlimited number of colours, saving time and resources. 

We don’t just make art from existing photos either. Our retouching experts can create or composite images to a brand’s exact requirements, ensuring the very latest additions to a product range are front and centre. 

Let us maximise your beauty imagery 

We will share our wealth of experience in retouching images and knowledge of ecommerce marketing with your team and brand to ensure your beauty campaign is on target and on budget.

If you want to know more about our extensive photo retouching skills, using our Renaissance solution to enhance your retouching workflow, or any other aspect of our work, let’s talk. 

Call us on 01702 541311 or email: info@ec2i.biz.