---
title: Are you a Marketeer navigating the Multi Channel labyrinth?
description: "ec2i present alongside Nigel Swabey at the Direct Commerce Association annual summit. 
Hear the challenges of producing content across multi channels with no content management in place and then see how Scotts & Co overcome those challenges with ec2i's Renaissance system."
---

[ec2i Blog ](https://www.ec2i.biz/blog)

# [Are you a Marketeer navigating the Multi Channel labyrinth?](https://www.ec2i.biz/blog/are-you-a-marketeer-navigating-the-multi-channel-labyrinth)

 Written by [Gary Fisher](https://www.ec2i.biz/blog/author/gary-fisher) | 29-Jun-2018 11:46:37

***Are you are marketeer navigating the multi channel labyrinth?***

If Yes, ec2i's presentation at the [Direct Commerce Association (DCA)](https://www.direct-commerce-association.com/) recent Annual Summit is a must watch.

The 25 min presentation talks about the pitfalls of not having content management, before showcasing how ec2i helped Scotts & Co. the largest group of independent specialist catalogue producers in the UK, centralise all content giving one source of truth and enabling delivery across multiple channels with considerable cost savings. 

Scotts & Co. Chairman, Nigel Swabey also lends his vast experience in multi channel marketing and explains how ec2i's Renaissance system helped Scotts & Co. overcome some of the business challenges they were facing. 

[Click here to access the video presentation](https://www.ec2i.biz/dca_event)

[View full post](https://www.ec2i.biz/blog/are-you-a-marketeer-navigating-the-multi-channel-labyrinth)

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